How To Start Online Business
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The spread of the coronavirus has completed the
primary source of income for many people. The world economy has been hit hard.
Naturally, its effect reaches the last man. Many people's incomes have entirely
stopped, and they have to find new ways of earning income.
Time is indeed tricky. Even so, owning one is still beyond the reach of the average person. But behind this black cloud, too, the golden edge of hope is visible. If nature has made one way of income closed or difficult for you, then many different methods have been opened against it.
Even before the coronavirus
spread, the world was moving at a slow but steady pace towards making almost
all types of transactions online possible. Those who may have realized the
importance of being online during that time may have been most successful in
keeping up to date even during lockdowns.
It's not too
late yet. If you hold courage and mobile in your hand and the passion for
surviving and moving forward in mind, online can open up many avenues for
income. Let's talk about how different online techniques can help you, from the
smallest to the size of a growing business.
Just remember that there is no such thing as instant success. The roads shown here may seem confusing at first. It can also be slow. But the more you understand the intricacies of the barrage, the more it will grow, the more the confidence will increase, and the more income and happiness!
Start an Online Business With Social Media
Suppose that
due to the lockdown's impact, you need to start a new source of income from
scratch. You may not be at this first level, and you need to sustain your
well-established business. So you can skip this part and go to the next stage.
Also, during
the lockdown and subsequent unlock times, many people have started trying new
ways of earning income by losing their jobs or basic jobs. If you are one of them,
let's talk about you first.
Many couples
have started tiffin service from their home without giving up. Some people have
started the delivery of vegetables. Many people have started home-made snacks
or home delivery, and many are involved in the business of selling a wide range
of small and large items from door to door. To spread your business online, all
you need is mobile at this stage.
No matter
what kind of business you have, your mobile can be the most effective weapon in
retaining your existing customers and reaching new customers. Of course, some
care needs to be taken in its use.
Services
like WhatsApp and Facebook are currently the most used for small scale
promotion of your business. Speaking of WhatsApp, there is a real risk that
your WhatsApp number will be blocked as you send unsolicited messages to more
and more people in a bid to spread your business.
Please pay close attention to your existing and potential customers to save your number on their mobile. Then it will be much easier for you to reach them. Creating a WhatsApp group for business promotion and adding it without asking people is also likely to block the WhatsApp number.
Instead, after saving your number in more and more people's mobiles, you can create a broadcast list so that the message can be quickly delivered to the customers. Then when you upload a message using WhatsApp's status service, you will be able to reach all the people who have saved your mobile number at once.
There will also be a phase of enlisting the help of an experienced and skilled graphic designer to make your message attractive. Still, before that, you will create beautiful designs yourself using various online and free services.
There are many examples of people just expanding their business from WhatsApp. In this way, by adopting the facility of UPI or mobile wallet for accepting promotions and online payments, you will be able to effectively organize the cycle of taking orders online, delivering, and receiving payments.
Free Online Promotions.
As your
business grows from just WhatsApp, the need to reach more and more people will
increase. There are many different ways to do this. The first way is to create
a business page in addition to your profile on Facebook. By logging into your
own personal Facebook profile, you can create your business page by going to
Settings.
You can create a small business website by providing general details in Google's 'My Business' service. Both of these do not require technical knowledge. You can then post images, offers, and other promotional messages related to your business both ways.
The advantage of listing in Google's My Business service is
that people in your area can see your business's details anytime they search
the internet for anything related to your business.
Instead of
directly announcing the business to deploy any business online, knowing the
needs and curiosity of the people related to your company, and posting about
it, you will be able to cross the first stage of engagement with the customers
successfully conversion will start coming. As you run a morning breakfast
service, you can give some tips on making an instant breakfast.
In short, in your business's early stages, there are three main things to consider for promoting online free. Save your WhatsApp number in your customers' mobiles, get people to follow your Facebook page, take advantage of Google's various accessible services, and then get people's email addresses.
You can also take advantage of many email marketing services that offer to send up to two thousand emails per month for free. So far we have talked only about the use of your mobile and its number. As the business grows, you will move towards developing a smaller website or your e-commerce platform.
Put Your Product In Marketplace
The second
phase of the business is to spread it online. The immense fun of online
business at this stage is that you can continue to get orders even when you are
sound asleep at noon!
After spreading the business smoothly using mobiles and taking it to a more automatic mode, you have to pay attention. You have two-three ways; India's commerce marketplace is growing at a tremendous pace like the rest of the world.
Online
shopping has boomed even more since the spread of the Corona. If the number of
customers coming to your actual shop decreases during this time, you can reach
a much larger number of customers at once by placing your product on the online
Marketplace.
Of course, there are many knots in this, and there is no chance of success overnight, but there is a definite focus on expanding your business. At this stage, you will have two options in front of you.
Putting your products in the Marketplace and
leaving all the worries of order-delivery and payment to the market or setting
up your e-store and move in that direction. Both options have their advantages
and disadvantages.
Marketplaces
like Amazon, Flipkart, Paytm, and now Reliance Jio is expanding in India. Not
all of these sites sell items themselves. They act as a marketplace. This means
that different merchants and manufacturers can join such websites as sellers
and sell their products. Marketplace takes on a lot of responsibilities on
their behalf, earning commissions in return.
The process of joining every well-known Marketplace is straightforward. If you visit an online shopping site and check its menu, you will see an option like 'Start a Selling Account.' Since the seller lifeline is vital for every online Marketplace, this process makes it as easy as possible for a new seller to join.
At first glance, it is effortless to sell our product on the market. We
can easily open a seller account by providing the necessary details of our
business, such as business proof, PAN number, GST number, bank account, etc.
Most
marketplaces also use third party agents or affiliates for this purpose. Such
agents often arrange all the arrangements to sell our product on the market
without charging us. They get their commission from the market. You can find
any such agent and take their help or even go ahead of yourself.
All this is
easy, but it isn't easy to set up a business in the Marketplace. First, you
have to do a lot of exercises to determine the cost price of the product. In
addition to the original cost of making the product, the commission, shipping,
i.e., delivery, packaging, storage, and market cost of the Marketplace have to
be calculated.
Then make a
simple list of your products and create an image for each of them. After this,
you will be able to decide at what price you can sell the product online.
Of course, putting the product on the Marketplace is not a guarantee of success. Just as there are millions of online customers in the market, there are also millions of competing products and sellers, most of whom are searching for items on online shopping sites, not brands or sellers.
This is why it is most important
and most challenging to be noticed by the customer. The Marketplace offers the
opportunity to advertise our product in a variety of ways. But you have to pay
a separate charge.
Most marketplaces charge a fixed fee from the seller and charge a percentage or flat charge on the product's sale value. There is also a penalty for not complying with their terms. Costs may be much higher than he said.
Therefore, before
listing your product by opening a seller account on any marketplace, it is
imperative to carefully read its terms and conditions.
Two things can be a headache for a seller when selling in the Marketplace - discounts and returns, the same items those who give discounts in online stores are mostly sold. Besides, a person who buys online can return the item even if there is nothing wrong with it.
The Marketplace intends to reduce the return rate, but
all the returned item's burden falls on the seller. You also have to calculate
all these things.
Develope An E-Store Website
Given the
Marketplace competition, low visibility, and intense pressure on prices, many
people choose to set up their leading online store to spread their business
online.
Setting up
an e-commerce store at one time was a considerable investment. We can't get rid
of it without the help of technical experts. But that is no longer the case.
You can set up your e-store without any coding or any technical knowledge if you have a very general understanding of websites, i.e., you can follow the instructions given mostly in English on the site.
Many genuine payment gateway companies now
offer the convenience of creating an online store with a nominal annual charge.
We can make our e-store by uploading necessary business documents like
Marketplace on the site of such a service. This includes payment gateway
facilities.
After doing
so, we have to focus on the online promotion of the e-store and various product
pages. If the quality of the product is unique, the price is competitive. As
mentioned earlier, the flow of new orders to your business can continue even
when you are sleeping soundly in the afternoon!
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