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Nov 26, 2020

Social Dilemma: The Business of Turning the Mind

 Social Dilemma: The Business of Turning the Mind

Social Dilemma: The business of turning the mind


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American documentry called 'Social Dilemma' has just hit the Netflix. It features interviews with top developers who have taken global tech companies like Facebook, Google, Twitter, Instagram, and Pinterest to today's heights.


These are the people who worked in the top positions in all these companies in their early days. These are the people who decide how the various services of this company will work, what its algorithms will be, how it will earn.


According to those people, today's social media sites are not only satisfied with getting our data or selling it; they now want to control our brain, which will prove to be dangerous for all humanity. Check out this documentary on Netflix, but read this article showing how many social sites can know about us.


A system called 'Central Operating System' has installed in San Francisco, the global capital of the Internet world. Just as the operating system in a computer or a smartphone knows a lot about us, this is the whole city's operating system; it can know many things that touch the life of every citizen of the city.


There is as much data online-offline about every citizen of the entire city, all of which can see this central operating system. All the details about any person living in the city in various hospitals, police stations, city corporation offices, insurance companies, investment companies, various government offices. Besides the Internet, everything is written, and the location gets transferred to this central operating system.


This means that Detail information about every citizen of the city is in this system. This system, by combining all this information, can get the ends and conclude it. With the latest technology like Artificial Intelligence, this system is becoming smarter and smarter.


But ultimately, this system is also a kind of machine. If Something goes wrong; the system makes a mistake in its calculations and blames Marcs Holloway for a crime he didn't commit.


Meaning, the hero of story, Marcs, who lived a comfortable, fun, uninterrupted life in San Francisco, suddenly becomes a wanted person. Every Now and then, word spreads all over the city that Marcs was wanted.


Now comes the twist this Marks are no ordinary person. He is a professional hacker, so that he can infiltrate a variety of computer systems. he falls to the ground against the city's central operating system.


This is just a fantasy. And the plot of a computer game called 'Watch Dogs.' If you are a fan of video games, 'Watch Dogs' will be a familiar name for you. So far, over a million units of the game have been sold on platforms like Windows, PlayStation, Xbox, etc.


These games end up with car chasing and grain shooting players and a twist with an imaginary central operating system like other digital games. The system manipulates the game's hero and hacker, Marcs Holloway, into getting various data strains related to his life, and Marcs is labeled a criminal.


This is the story of the game; now, connect the whole thing with real life. What if there is such a central operating system and can handle all the stress of our lives? Have the ruffles risen? Internet has become a very valuable thing today because people are getting internet right for shopping, entertainment and knowledge too.


Social Dilemma: The business of turning the mind


Even before the internet revolution, many smart people have already seen the future of the Internet. Some of those companies today are Google, Amazon, and Facebook, and these companies have many users worldwide.


Many social media platforms, such as Orkut, Facebook, Twitter, MySpace, spread across the world of the Internet, have a lot of connecting. In this social delimma documentary many former employees of social media company have been told who created the basic and important tools of social media like Facebook's Like and Follow Button. 


According to this former employees, the inspiration of social media was just to connect people in a better way, and nowadays, people also do good work on social media like blood donation and charity.


Social media gives many people a platform to freely say any of their opinions, Like and comment on Facebook and other platforms was to give people a feeling of cooperation and happiness.


The reality is that due to less likes and followers on social media these days, many people go into depression. In the circle of social validation, many youths waste their time using social media for hours. If we compare the earlier decade to now, then technology advancement has been the fastest development.


On the other hand, our human brain development is prolonged. Many social media companies use psychological tricks to design their applications and sites.


All this is done so that you spend a lot of time on these apps, and all these companies make a lot of profit by showing you many advertisements. It would also be noted that many social media handles are entirely free. Anyone can use all these sites for free.


The very famous phrase related to this is "If you are not paying for the product, you are the product," This means that we all have only one product for these companies using which the whole company generates its profits.


Our data do all this, and as we all know that data is now a new gold. Whenever we search anything on the Internet, so many of our data such as keywords, search history, likes, and comments are stored in the big company's server.


We are shown targeted advertisement according to our smart algorithms, data, and our likes and dislikes. Even in this social dilemma documentary, Artificial Intelligence has been described very well, forcing many people to use social media to the maximum and spend more time on these sites.


Recently, social media addiction is bullying, and depression has led to very high suicide rates among youth. Cambridge Analytica and Facebook did the US's election with the help of social media and the manipulation of the political opinion of citizens.


It is talked about in the last few years, social Posts and videos related to fake news on the media have increased a lot; even in India, many fake riots have occurred due to fake WhatsApp forwards.


Based on our Facebook data alone, its analytics system could generate the following information about us. The initial points may seem trivial, but in the future, knowing whether or not you will start taking drugs in the future, What is the probability of dying in a road accident or suicide, Knowing the forecast of this too will definitely tweak!


Profile: How old are you, male or female? What is the weight, what is the height? Etc.


Choice: By choice of music, movies, literature, dance, car, etc. Which car do you own?


Mindset: How open-hearted are you? How much does something affect the mind? Extroverted or introverted? Are you emotionally balanced or not? What kind of personality is that? How smart are you ?


Life satisfaction: considering your mentality, what are the risks in career, financial, social, etc.?


Health: How often do you visit a doctor, how long is it possible to live? What is the probability of death this year? How much alcohol, drugs, smoking, etc.


Jobs: What kind of job do you choose, what are the topics of interest, what is the income?


Family: What is the relationship status, how likely you are to get married, how likely you are to get married, how long the marriage will last, etc.


Others: what kind of job can be found, the cost of daily life, the probability of death in a traffic accident, suicide, etc.?


So in our conclusive statement, we want to say that as in the social dilemma it was told that if these companies changes their dirty policies and if we also demand them to follow good business practices, then surely we will be able to see social media being used in some good work in the future and Until the day comes, You should think before limiting the use of your social media and sharing your data on these platforms.


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